Dramatic changes in alcohol control policy, including marketing and advertising restrictions, are implemented and further planned in the Baltic countries. The most exciting development, an alcohol advertising ban, came into effect 1st of January, 2018 in Lithuania. These restrictions provide hope for public health improvement, but are also met with increasing resistance from alcohol and affiliated industries. Experience in tackling cross-border issues and enforcement challenges provide important insights into the overall mechanisms of engagement between the alcohol industry, civil society and public institutions.
Therefore, EUCAM and NTAKK are pleased to invite you to a seminar in Vilnius dedicated to exploring Baltic countries experience in marketing control policy implementation. This is a great opportunity to discuss potential implications of this experience for the other European countries where leadership is increasingly dismissive towards alcohol control policies, while pressure from the industry intensifies.