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Iceland Jägermeister Commercial Banned

A Jägermeister commercial shot over 10 days in Iceland has been banned by the UK’s Advertising Standards Authority (ASA) for being irresponsible, reports Vísir.

The £3 million campaign featured a group of real-life professional surfers – including Oli Adams, Ben Skinner and Ritchie Fitzgerald – was shot without storyboards or scripts and features the group on a road trip through ice-covered landscapes, then surfing and drinking Jägermeister together.

The Advertising Standards Authority in UK has ruled that The Red Brick Road’s “journey to surf” spot for Jägermeister was irresponsible, following complaints by the Youth Alcohol Advertising Council.

The ASA upheld a complaint that the ad linked alcohol with tough daring behaviour and ruled that the ad cannot be shown again in its current form.

See the banned ad:

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