NordAN: Letter of concern to DNB BankJuly 27, 2015
NordAN´s advertising monitoring section is turning attention to DNB | NIKE WE RUN VILNIUS event that took place on May 22 in Vilnius under the DNB flag.
“At the finish of the run all participants, including children, were awarded a partner gift – a can of a non-alcoholic beer produced by the beer company controlling nearly half the Lithuanian beer market,” explained Nijole G. Midttun, representative of the section.
Today, July 27, NordAN sent a letter of concern to DNB´s executive vice president Dag Arne Kristensen, who is responsible for company´s CSR & Corporate Identity. “Nordic Alcohol and Drug Policy Network (NordAN) together with National Tobacco and Alcohol Control Coalition (Lithuania) consider this as an audacious and unethical marketing of an alcohol brand to children and youth – and in addition at a sports event,” letter states.
Letter points out that exposure to alcohol advertising, owning tokens and things with names of alcohol brands increases the likelihood of harmful consumption in children and young people.
“Lithuania ranks third in the world for per capita alcohol consumption and experienced at least 215 million euro harm due to alcohol in 2010. Norway is among the richest countries in the world, where alcohol related harm is among lowest in the world. Investors from countries with higher human capital and better protection for their populations could stop contributing to this harm through association with the alcohol industry.”
Find the full letter HERE
Similar letter was sent also to Nike European HQ