Facts & Figures

Addiction: Overturn of the proposed alcohol advertising ban in Lithuania

Addiction Journal have published an article that introduces the process how alcohol industry managed to cancel total alcohol advertising ban which was adopted by the Parliament in 2008 to take an effect from 1 January 2012.

In response to the dramatic increase in alcohol-related problems in Lithuania, policy measures, including alcohol advertising and availability restrictions combined with taxation increase, were implemented in 2007–08. Simultaneously, a full alcohol advertising ban was adopted to take effect from 1 January 2012. Therefore, the alcohol industry responded with extensive lobbying aiming to revoke this ban, and ultimately they succeeded at the end of December 2011.

The alcohol industry in Lithuania used similar tactics as the tobacco industry globally, such as creating strong and diverse opposing groups. The industry successfully exerted pressure to change alcohol control legislation, while non-governmental organizations had the important role of a watchdog, blunting industry’s efforts. Unequal power distribution made it difficult to withstand combined local and international lobbying to cancel the ban.

“Given the global nature of the alcohol industry, there is a need for international regulation to limit the influence of vested interests on national lawmaking,” authors conclude, among whom is also the NordAN board member Aurelijus Veryga.

Source: Addiction