Finland

Alko

Alko sales tumble as consumers turn elsewhere for strong beer and long drinks

Alcohol sales by state-owned liquor retailer Alko fell considerably last year, likely driven by more relaxed booze laws that permitted regular shops to sell strong beers, ciders and pre-mixed cocktails.

The revised Alcohol Act that came into effect last January raised the limit on alcohol content of drinks that supermarkets, kiosks and petrol stations are allowed to sell from 4.7 to 5.5 percent.

New figures from Alko show that sales by volume declined by 8.5 percent and – when converted into pure alcohol – by 5.4 percent last year, compared to 2017.

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