Estonia: Restrictions on alcohol point of sale displays came into force last Saturday

Starting Saturday, June 1, restrictions are in place on displaying alcoholic drinks in Estonian stores, which will both separate them from other products, and restrict their visibility from outside the point of sale.

The new arrangement is aimed at keeping customers from being “inevitably exposed” to alcoholic beverages, ERR’s online news in Estonian reports, and includes restricting product visibility from the rest of the sales area when once inside a store, unless that store’s size makes this impractical.

The Consumer Protection and Technical Regulatory Authority (TTJA) is to supervise compliance with the new regulations, and is to advise retailers how they go about setting up their stores.

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