Estonia: Riigikogu passes law further restricting sale and advertising of alcohol

With a 49-40 vote, the Riigikogu on Wednesday passed amendments to the Alcohol Act and Advertising Act which will restrict alcohol sales and advertising conditions.

The law will change provisions in the Alcohol Act concerning the regulation of alcohol sales, presentation of alcoholic products and identification of the age of the buyer in the sale of alcoholic beverages.

The law will change the provisions of the Advertising Act that restrict the content of alcohol advertisements, amend the list of locations where alcohol advertising is banned, and clarify provisions that restrict the advertising of alcoholic beverages with the help of cheap prices as well as the advertising requirements set for health warnings.

As handling the bill took longer than planned, the dates of entry into force were also changed. Provisions concerning advertising restrictions are to enter into force on June 1, 2018. Stores, meanwhile, will be given a year and a half for the reorganization of their premises, and the provisions affecting them are to enter into force on June 1, 2019.

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