2nd SEMINAR Alcohol marketing monitoring in NordAN region: from monitoring to control

When: 24-25 September 2014
Where: Vilnius, Lithuania.

September 24-25th, Vilnius, Lithuania
Organized by the National Tobacco and Alcohol Control Coalition and NordAN

Alcohol advertising, sponsorship and overall marketing practices are directed at increasing alcohol consumption and profit for all related industries. Alcohol marketing is highly diverse, creative, finance is redistributed among synergistic industries, increasing efforts to partner industry and politics for circumventing marketing regulations for mutual profit. There is a broad evidence based consensus regarding the most cost effective ways to reduce alcohol consumption and related harm. One of best buys advices by WHO is banning alcohol advertising. Yet in too many instances and in too many countries legal barriers to alcohol marketing are ignored, delayed, overturned. So who do we need to convince to finally institute and implement the evidence based marketing regulations?

Preliminary program

24th – Training and launch of pilot advertising monitoring projects in the Baltics.
25th – Moderated round table discussions “Who do we need to convince and how?”
Do the politicians know? Discussion regarding public health costs of alcohol harm vs tax income. Latest research from Lithuania and panel discussion with politicians.
Does the public accept? The public opinion poles, the making and value. Could social marketing change the picture?

The role of the media: journalists versus owners. Panel discussion regarding portrayal of alcohol control issues.
Who do we need to convince? Discussion of the representatives from NordAN countries

If you’re interested to participate please contact:

Lauri Beekmann beekmann@nordan.org and Nijole G. Midttun nigomi@hotmail.com
Seminar is free to all NordAN members, with lunch and coffee breaks included. Nordan will cover one night stay for up to 3 representatives from each NordAN country.

Seminar is organized back to back with the first Baltic conference on Fetal Alcohol Spectrum Disorders.