Where: Elimäenkatu 25-27, Helsinki FINLAND
Evidence shows that the most effective measures to cut alcohol related harm, reduce smoking and control illegal markets are policy measures. In different countries we see that these policies are not introduced or are poorly enforced.
In most cases policies need public support. Precondition for that is raised awareness. Is this where social marketing comes to play and becomes a crucial part in policy making? What can we expect from social marketing campaigns?
March 14, 11:00-16.30
At the offices EHYT ry – Elimäenkatu 25-27, Helsinki FINLAND
11.00 Welcome and introduction
Lauri Beekmann, Secretary General of NordAN
11.10 Welcome to EHYT
Kristiina Hannula, Director of EHYT
11.25 Communication campaigns between policies and practices
Professor Triin Vihalemm, Department of Journalism and Communication, University of Tartu, Estonia
12.10 Case nr 1 – IQ Sweden
Magnus Jägerskog, CEO IQ
13.45 Case nr 2 – Norwegian campaign “Alcohol free pregnancy”
Marianne Virtanen, senior adviser The Norwegian Directorate of Health
15.35 DISCUSSION – moderated by Anna Raninen (Centralförbundet för alkohol- och narkotikaupplysning, CAN)
How to use this tool better and what would it take for us to cooperate more?