Facts & Figures

Alcohol advertising in NordAN region

Alcohol is no ordinary commodity and as such its production, sale and marketing is regulated. Though, in some countries more than in others.
Nordic Alcohol and Drug Policy Network (NordAN) considers alcohol advertising to play important part in alcohol problem, especially how it affects youth and their decision to drink.
Research shows that the exposure of young people to alcohol marketing hastens the drinking debut and increases alcohol consumption among those people who already drink.
Legislation that imposes restrictions on advertising of alcohol is a well established preventative measure that is used by authorities in many parts of the world, despite opposition from the alcohol sector.