Latvia proposes further limits for alcohol advertising

The Health Ministry of Latvia has completed work on amendments to the Electronic Mass Media Law, which stipulate a complete ban on television commercials and advertisements of alcoholic beverages from 6 a.m. to 10 p.m., reports The Baltic Course.

The ministry says that, according to research, restrictions on advertisements of liquor is one of the most effective ways to reduce teenage alcohol consumption. It also explains that similar restrictions on advertisements and commercials of alcoholic beverages have been adopted in a number of European Union countries, while some – Norway, Sweden and France – have banned liquor commercials altogether.

The amendments will now be reviewed at a meeting of state secretaries.

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