New alcohol law hits sales at state-owned Alko

Sales of beers, ciders and pre-mixed long drinks by Finland’s state-owned alcohol retailer Alko dropped significantly in the first month after grocery stores were allowed to sell stronger beverages, compared to a year earlier.

In January Alko’s sales of “lonkero” pre-mixed long drinks fell by 39 percent, beer by 27 percent, and cider by 12 percent in terms of volume. Overall, Alko’s sales by litre dipped by nearly eight percent year-on-year.

Alko warned a year ago of major job losses and store closures if sales were to decline according to predictions. Alko’s staffing represents about 2,500 person-years.

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