Young Swedes swapping alcohol for social media and the gym: studyMarch 03, 2017
Young Swedes are becoming stricter in their attitudes towards alcohol, with social media use and a love of fitness contributing to a less permissive attitude – the opposite of their older compatriots.
The change among Sweden’s youngsters has been observed in the latest edition of IQ’s yearly Alkoholindex survey of Swedish attitudes towards drinking.
The study asks interviewees to answer “right” or “wrong” to several alcohol-related scenarios, then creates an index score out of 100 based on the responses. The higher the score, the more strict attitudes are, so someone who answered negatively to all of the nine scenarios for example would receive a score of 100.